TikTok Ads
An introduction to the TikTok Ads Destination
Overview
Destination Type:
- Includes support for the TikTok Events API
Installation Instructions
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Navigate to your TikTok Events Manager. If the direct link does not open your Events Manager, you can access it from the TikTok Ads Manager dashboard under Tools > Events.
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From your Events Manager, click on “Manage” under Web Events.
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Click on your pixel, you might have to go through 2FA.
4. From the TikTok Pixel menu, copy your Pixel ID, you will need it later. The Pixel ID looks as follows: CJQBODJC77UB4MRTGFRF
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Navigate to the Settings subtab and scroll down until you find the Generate Access Token button. Click on it to generate your token and keep it around for the next steps.
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In your Converge dashboard, under Destinations, click
Create New Destination. -
Give your destination an appropriate name (e.g.
TikTok Destination | {YOUR_PIXEL_ID}) and choose the TikTok App. -
Paste in the Pixel ID you acquired in Step 5 in the Pixel ID field. Paste in the access token you acquired earlier in the Access Token field.
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Fill in your homepage domain name in the Your Domain name field, it does not need to include
https://. -
Click on Create Destination
Modify your Content ID
The Converge TikTok Connection will use the Default content mode to define the Content ID forwarded by default. However, you can configure the connection to use explicity the Product ID, the Variant ID or SKU instead.
- Navigate to your TikTok Connection, click on Configuration.
- Click on the Advanced-subtab
- Click on Edit configuration
- Pick your desired Content ID, and click on Save
List of Content ID Modes
| Content ID Mode | Behavior |
|---|---|
| Default | Use the variant_id if available, otherwise use the product_id |
| Product Id | Always use the product_id |
| Variant Id | Always use the variant_id |
| SKU | Always use the sku |
Converge functionality
This integration supports the following Converge destination functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the TikTok Ads spec.
| Converge Event Name | TikTok Ads Event Name |
|---|---|
| $page_load | PageView |
| Viewed Product | ViewContent |
| Viewed Collection | ViewContent |
| Added To Cart | AddToCart |
| Started Checkout | InitiateCheckout |
| Added Payment Info | AddPaymentInfo |
| Placed Order | Purchase |
| Started Subscription | Subscribe |
| Placed Recurring Subscription Order | RecurringSubscriptionPaymentSucceeded |
| Cancelled Subscription | CancelSubscription |
This integration also auto-tracks some additional events that are not part of the Meta Base Spec but are so heavily requested that we automatically forward them.
| Converge Event Name | Meta Event Name |
|---|---|
| Placed Order (New Customers Only) | NewCustomerPurchase |
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