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Overview

Destination Type:

Client-side
and
Server-side

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Installation Instructions

  1. Navigate to your TikTok Events Manager. If the direct link does not open your Events Manager, you can access it from the TikTok Ads Manager dashboard under Tools > Events.

  2. From your Events Manager, click on “Manage” under Web Events.

  3. Click on your pixel, you might have to go through 2FA.

  4. From the TikTok Pixel menu, copy your Pixel ID, you will need it later. The Pixel ID looks as follows: CJQBODJC77UB4MRTGFRF

  5. Navigate to the Settings subtab and scroll down until you find the Generate Access Token button. Click on it to generate your token and keep it around for the next steps.

  6. In the Converge sidebar, click on

    Event streams
    and then click Create new Destination.

  7. Select the TikTok destination and click Next.

  8. Give your destination a name (e.g. TikTok Destination) and click Next.

  9. Fill in the Pixel ID and Access Token you copied from TikTok and click Next.

  10. Fill in your homepage domain name in the Your Domain name field, including https://. Click Next.

  11. Select Use default mapping and click Next.

You can find the Default mapping for the TikTok destination here. For more information on setting up Custom mappings, look here.

  1. Select the sources you want to forward events from, then click Next.

  2. Review any issues and click Submit.

Once you have installed your Converge Destination, you should pause or remove all existing TikTok tracking. Leaving these on will lead to duplicate tracking. Check the Turn off your old tracking setup guide for additional instructions.

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Modify your Content ID

The Converge TikTok Destination will use the Default content mode to define the Content ID forwarded by default. However, you can configure the destination to use explicitly the Product ID, the Variant ID or SKU instead.

  1. Navigate to your TikTok Destination, click on Configuration.
  2. Click on the Configuration-subtab
  3. Open the Advanced configuration (optional) section
  4. Pick your desired Content ID, and click on Save

List of Content ID Modes

Content ID ModeBehavior
DefaultUse the variant_id if available, otherwise use the product_id
Product IdAlways use the product_id
Variant IdAlways use the variant_id
SKUAlways use the sku

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Converge functionality

This integration supports the following Converge destination functionality.

Converge FeatureSupported
Custom Events
Filters
Server-side Conversions

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Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the TikTok Ads spec.

Converge Event NameTikTok Ads Event Name
$page_loadPageView
Viewed ProductViewContent
Viewed CollectionViewContent
Added To CartAddToCart
Started CheckoutInitiateCheckout
Added Payment InfoAddPaymentInfo
Placed OrderPurchase
Started SubscriptionSubscribe
Placed Recurring Subscription OrderRecurringSubscriptionPaymentSucceeded
Cancelled SubscriptionCancelSubscription
Activated SubscriptionSubscribe
SearchedSearch
Subscribed To NewsletterCompleteRegistration

This integration also auto-tracks some additional events that are not part of the TikTok Base Spec but are so heavily requested that we automatically forward them.

Converge Event NameMeta Event Name
Placed Order (New Customers Only)NewCustomerPurchase