An introduction to the TikTok Ads Destination
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Content ID Mode | Behavior |
---|---|
Default | Use the variant_id if available, otherwise use the product_id |
Product Id | Always use the product_id |
Variant Id | Always use the variant_id |
SKU | Always use the sku |
Converge Feature | Supported |
---|---|
Custom Events | |
Filters | |
Server-side Conversions |
Converge Event Name | TikTok Ads Event Name |
---|---|
$page_load | PageView |
Viewed Product | ViewContent |
Viewed Collection | ViewContent |
Added To Cart | AddToCart |
Started Checkout | InitiateCheckout |
Added Payment Info | AddPaymentInfo |
Placed Order | Purchase |
Started Subscription | Subscribe |
Placed Recurring Subscription Order | RecurringSubscriptionPaymentSucceeded |
Cancelled Subscription | CancelSubscription |
Activated Subscription | Subscribe |
Searched | Search |
Subscribed To Newsletter | CompleteRegistration |
Converge Event Name | Meta Event Name |
---|---|
Placed Order (New Customers Only) | NewCustomerPurchase |