TikTok Ads
An introduction to the TikTok Ads Destination
Overview
Destination Type:
- Includes support for the TikTok Events API
Installation Instructions
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Navigate to your TikTok Events Manager. If the direct link does not open your Events Manager, you can access it from the TikTok Ads Manager dashboard under Tools > Events.
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From your Events Manager, click on “Manage” under Web Events.
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Click on your pixel, you might have to go through 2FA.
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From the TikTok Pixel menu, copy your Pixel ID, you will need it later. The Pixel ID looks as follows:
CJQBODJC77UB4MRTGFRF -
Navigate to the Settings subtab and scroll down until you find the Generate Access Token button. Click on it to generate your token and keep it around for the next steps.
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In the Converge sidebar, click on
Event streamsand then click Create new Destination. -
Select the TikTok destination and click Next.
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Give your destination a name (e.g. TikTok Destination) and click Next.
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Fill in the Pixel ID and Access Token you copied from TikTok and click Next.
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Fill in your homepage domain name in the Your Domain name field, it does not need to include
https://. Click Next. -
Select Use default mapping and click Next.
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Select the sources you want to forward events from, then click Next.
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Review any issues and click Submit.
Modify your Content ID
The Converge TikTok Destination will use the Default content mode to define the Content ID forwarded by default. However, you can configure the destination to use explicitly the Product ID, the Variant ID or SKU instead.
- Navigate to your TikTok Destination, click on Configuration.
- Click on the Configuration-subtab
- Open the Advanced configuration (optional) section
- Pick your desired Content ID, and click on Save
List of Content ID Modes
| Content ID Mode | Behavior |
|---|---|
| Default | Use the variant_id if available, otherwise use the product_id |
| Product Id | Always use the product_id |
| Variant Id | Always use the variant_id |
| SKU | Always use the sku |
Converge functionality
This integration supports the following Converge destination functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the TikTok Ads spec.
| Converge Event Name | TikTok Ads Event Name |
|---|---|
| $page_load | PageView |
| Viewed Product | ViewContent |
| Viewed Collection | ViewContent |
| Added To Cart | AddToCart |
| Started Checkout | InitiateCheckout |
| Added Payment Info | AddPaymentInfo |
| Placed Order | Purchase |
| Started Subscription | Subscribe |
| Placed Recurring Subscription Order | RecurringSubscriptionPaymentSucceeded |
| Cancelled Subscription | CancelSubscription |
| Activated Subscription | Subscribe |
| Searched | Search |
| Subscribed To Newsletter | CompleteRegistration |
This integration also auto-tracks some additional events that are not part of the TikTok Base Spec but are so heavily requested that we automatically forward them.
| Converge Event Name | Meta Event Name |
|---|---|
| Placed Order (New Customers Only) | NewCustomerPurchase |
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