An introduction to the X Ads (Twitter Ads) Destination
Placed Order
) for this destination to work properly. Set up tracking in Twitter Ads
obarl
)tw-{pixelID}-{eventID}
.
Copy the eventID
save it for the Converge destination configuration.
2. Set up your destination
Content ID Mode | Behavior |
---|---|
Product Id | Always use the product_id |
Variant Id | Always use the variant_id |
SKU | Always use the sku |
Converge Feature | Supported |
---|---|
Custom Events | |
Filters | |
Server-side Conversions |
Converge Event Name | Twitter Event Type |
---|---|
$page_load | Page view |
Viewed Product | Content view |
Added To Cart | Add to cart |
Started Checkout | Checkout initiated |
Added Payment Info | Added payment info |
Placed Order | Purchase |