Taboola Ads

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Overview

Destination Type:

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Installation Instructions

1. Navigate to your Taboola Ads Manager

   and choose Tracking from the top-bar.

2. Click on New Conversion in the top right corner.

3. Choose a name for your conversion and choose Event as the Conversion Type.

4. Scroll down, you can ignore the “Fixed Value”-field. Choose the Category that fits your event best, for a Placed Order event this would be Make Purchase.

5. Choose your Event Name, e.g. converge_placed_order.

6. Keep all the other fields in default settings, and click on the Create-button at the bottom of the page.

7. In the Converge sidebar, click on

   Event streams
   and then click Create new Destination.

8. Select the Taboola destination and click Next.

9. Give your destination a name (e.g. Taboola Destination) and click Next.

10. Click Next on the Configuration page. You don’t have to enter anything.

11. Click on

    Add new mapping
    and select Placed Order as the source event.

12. In the Forward As value enter converge_placed_order.

13. Select Server as the Forwarding Mode and click Next.

14. Add other conversion events in Taboola following steps 2-6 above and map them in your destination by following steps 11-13. Then click Next.

15. Select the sources you want to forward events from, then click Next.

16. Review any issues and click Submit.

17. Navigate to the Campaigns overview in Taboola.

18. Click on the

    -icon next to the campaign for which you want to modify the tracking parameters to open the campaign settings.

19. Add the following in the Tracking-section:

utm_source=taboola&utm_medium=paid&utm_campaign={campaign_name}&tblcid={click_id}&cvg_source=taboola&cvg_adid={campaign_item_id}&cvg_cid={campaign_id}

12. Save your modification by clicking the Submit button.

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Converge functionality

This integration supports the following Converge destination functionality.

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FAQ

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Event Mapping

Events are not automatically mapped, you need to configure the mapping of the Converge Event Spec to your Taboola conversions manually. We recommend the following mapping to the Event Type: