Snapchat
An introduction to the Snapchat Ads Destination
Overview
Destination Type:
- Includes support for the Snapchat Conversions API
Installation Instructions
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In Converge, click the Create new destination button from the Destinations page. Give your destination an appropriate name and choose the Snapchat App.
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Navigate to your Snapchat Ads > Events Manager (under assets).
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From your Events Manager, click on the Snapchat Pixel you would like to connect or create a new one through ‘New Event Source’.
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Under the name of the pixel, you can find the ID, and copy it in the pixel ID field in the Converge destination configuration.
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Fetch the access token for the conversions API. Go to the business dashboard > Business details > Conversions API tokens. Click the ‘Generate Token’ button and copy the new token into the Conversions API Token field of the Converge destination configuration.
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In the Converge destination configuration, enter the main URL of your website. Be sure to include the
https://prefix as well. -
Under the Advanced tab you can configure the content ID to identify your products and set up any custom events.
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Click on Create Destination
Modify your Content ID
The Converge Snapchat Connection will use the Default content mode to define the Content ID forwarded by default. However, you can configure the connection to use explicity the Product ID, the Variant ID or SKU instead.
- Navigate to your Snapchat Connection, click on Configuration.
- Click on the Advanced-subtab
- Click on Edit configuration
- Pick your desired Content ID, and click on Save
List of Content ID Modes
| Content ID Mode | Behavior |
|---|---|
| Default | Use the variant_id if available, otherwise use the product_id |
| Product Id | Always use the product_id |
| Variant Id | Always use the variant_id |
| SKU | Always use the sku |
Converge functionality
This integration supports the following Converge destination functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the Snapchat spec.
| Converge Event Name | Snapchat Event Name |
|---|---|
| $page_load | PAGE_VIEW |
| Viewed Product | VIEW_CONTENT |
| Viewed Collection | LIST_VIEW |
| Added To Cart | ADD_CART |
| Started Checkout | START_CHECKOUT |
| Added Payment Info | ADD_BILLING |
| Placed Order | PURCHASE |
| Started Subscription | SUBSCRIBE |
You can only configure up to 5 custom events for Snapchat. These events must be named CUSTOM_EVENT_1 through CUSTOM_EVENT_5.
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