Navigate to your Snapchat Ads > Events Manager (under assets).
From your Events Manager, click on the Snapchat Pixel you would like to connect or create a new one through ‘New Event Source’.
Under the name of the pixel, you can find the Pixel ID, copy it and save it for later.
Go to the business dashboard > Business details > Conversions API tokens. Click the ‘Generate Token’ button and copy the new API token and save it for later.
In the Converge sidebar, click on
Event streams
and then click Create new Destination.
Select the Snapchat destination and click Next.
Give your destination a name (e.g. Snapchat Destination) and click Next.
Fill in the Pixel ID and API Token you copied from Snapchat and click Next.
Enter the main URL of your website. Be sure to include the https:// prefix as well. Then click Next.
Select Use default mapping and click Next.
You can find the Default mapping for the Snapchat destination here. For more information on setting up Custom mappings, look here.
Select the sources you want to forward events from, then click Next.
Review any issues and click Submit.
Once you have installed your Converge Destination, you should pause or remove all existing Snapchat tracking. Leaving these on will lead to duplicate tracking. Check the Turn off your old tracking setup guide for additional instructions.
The Converge Snapchat Destination will use the Default content mode to define the Content ID forwarded by default.
However, you can configure the destination to use explicitly the Product ID, the Variant ID or SKU instead.
Navigate to your Snapchat Destination, click on Configuration.
Click on the Configuration-subtab
Open the Advanced configuration (optional) section
Pick your desired Content ID, and click on Save
List of Content ID Modes
Content ID Mode
Behavior
Default
Use the variant_id if available, otherwise use the product_id
