Snapchat
An introduction to the Snapchat Ads Destination
Overview
Destination Type:
- Includes support for the Snapchat Conversions API
Installation Instructions
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Navigate to your Snapchat Ads > Events Manager (under assets).
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From your Events Manager, click on the Snapchat Pixel you would like to connect or create a new one through ‘New Event Source’.
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Under the name of the pixel, you can find the Pixel ID, copy it and save it for later.
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Go to the business dashboard > Business details > Conversions API tokens. Click the ‘Generate Token’ button and copy the new API token and save it for later.
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In the Converge sidebar, click on
Event streamsand then click Create new Destination. -
Select the Snapchat destination and click Next.
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Give your destination a name (e.g. Snapchat Destination) and click Next.
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Fill in the Pixel ID and API Token you copied from Snapchat and click Next.
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Enter the main URL of your website. Be sure to include the https:// prefix as well. Then click Next.
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Select Use default mapping and click Next.
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Select the sources you want to forward events from, then click Next.
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Review any issues and click Submit.
Modify your Content ID
The Converge Snapchat Destination will use the Default content mode to define the Content ID forwarded by default. However, you can configure the destination to use explicitly the Product ID, the Variant ID or SKU instead.
- Navigate to your Snapchat Destination, click on Configuration.
- Click on the Configuration-subtab
- Open the Advanced configuration (optional) section
- Pick your desired Content ID, and click on Save
List of Content ID Modes
| Content ID Mode | Behavior |
|---|---|
| Default | Use the variant_id if available, otherwise use the product_id |
| Product Id | Always use the product_id |
| Variant Id | Always use the variant_id |
| SKU | Always use the sku |
Converge functionality
This integration supports the following Converge destination functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the Snapchat spec.
| Converge Event Name | Snapchat Event Name |
|---|---|
| $page_load | PAGE_VIEW |
| Viewed Product | VIEW_CONTENT |
| Viewed Collection | LIST_VIEW |
| Added To Cart | ADD_CART |
| Added To Wishlist | ADD_TO_WISHLIST |
| Started Checkout | START_CHECKOUT |
| Added Payment Info | ADD_BILLING |
| Placed Order | PURCHASE |
| Started Subscription | SUBSCRIBE |
| Logged In | LOGIN |
| Signed Up | SIGN_UP |
| Searched | SEARCH |
You can only configure up to 5 custom events for Snapchat. These events must be named CUSTOM_EVENT_1 through CUSTOM_EVENT_5.