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Overview

Destination Type:
Client-side
and
Server-side

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Installation instructions

  1. Navigate to the Criteo Marketing Dashboard
  2. Find your Account Partner ID, as per the screenshot below
    criteo
  3. In the Converge sidebar, click on
    Event streams
    and then click Create new Destination.
  4. Select the Criteo destination and click Next.
  5. Give your destination a name (e.g. Criteo Destination) and click Next.
  6. Fill in the Account Partner ID you copied from Criteo and click Next.
  7. Select Use default mapping and click Next.
You can find the Default mapping for the Criteo destination here. For more information on setting up Custom mappings, look here.
  1. Select the sources you want to forward events from, then click Next.
  2. Review any issues and click Submit.
Once you have installed your Converge Destination, you should pause or remove all existing Criteo tracking. Leaving these on will lead to duplicate tracking.

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Modify your Content ID

The Converge Criteo Destination will use the Product ID by default. However, you can configure the destination to use explicitly the Variant ID or SKU instead.
  1. Navigate to your Criteo Destination, click on Configuration.
  2. Click on the Configuration-subtab
  3. Open the Advanced configuration (optional) section
  4. Pick your desired Content ID, and click on Save
List of available Content ID Modes

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Converge functionality

This integration supports the following Converge destination functionality.

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Event mapping

Converge automatically maps the following events from the Converge event spec to the Criteo spec.