Overview

Destination Type:

Client-side
and
Server-side


Installation Instructions

  1. Navigate to the Criteo Marketing Dashboard

  2. Find your Account Partner ID, as per the screenshot below

  3. In the Converge sidebar, click on

    Event streams
    and then click Create new Destination.

  4. Select the Criteo destination and click Next.

  5. Give your destination a name (e.g. Criteo Destination) and click Next.

  6. Fill in the Account Partner ID you copied from Criteo and click Next.

  7. Select Use default mapping and click Next.

You can find the Default mapping for the Criteo destination here. For more information on setting up Custom mappings, look here.
  1. Select the sources you want to forward events from, then click Next.

  2. Review any issues and click Submit.

Once you have installed your Converge Destination, you should pause or remove all existing Criteo tracking. Leaving these on will lead to duplicate tracking.

Modify your Content ID

The Converge Criteo Destination will use the Product ID by default. However, you can configure the destination to use explicitly the Variant ID or SKU instead.

  1. Navigate to your Criteo Destination, click on Configuration.
  2. Click on the Configuration-subtab
  3. Open the Advanced configuration (optional) section
  4. Pick your desired Content ID, and click on Save

List of available Content ID Modes

Content ID ModeBehavior
Product IdAlways use the product_id
Variant IdAlways use the variant_id
SKUAlways use the sku

Converge functionality

This integration supports the following Converge destination functionality.

Converge FeatureSupported
Custom Events
Filters
Server-side Conversions

Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the Criteo spec.

Converge Event NameCriteo Event Name
$page_loadviewPage
Logged Inlogin
Viewed ProductviewItem
Added To CartaddToCart
Viewed CartviewBasket
Started CheckoutbeginCheckout
Viewed CollectionviewList
Added Payment InfoaddPaymentInfo
Placed OrdertrackTransaction