Marketing
Criteo
An introduction to the Criteo Destination
Overview
Destination Type:Client-side
and Server-side
Installation Instructions
- Navigate to the Criteo Marketing Dashboard
-
Find your Account Partner ID, as per the screenshot below
-
In the Converge sidebar, click on Event streamsand then click Create new Destination.
- Select the Criteo destination and click Next.
- Give your destination a name (e.g. Criteo Destination) and click Next.
- Fill in the Account Partner ID you copied from Criteo and click Next.
- Select Use default mapping and click Next.
- Select the sources you want to forward events from, then click Next.
- Review any issues and click Submit.
Once you have installed your Converge Destination, you should pause or remove all existing Criteo tracking. Leaving these on will lead to duplicate tracking.
Modify your Content ID
The Converge Criteo Destination will use the Product ID by default. However, you can configure the destination to use explicitly the Variant ID or SKU instead.- Navigate to your Criteo Destination, click on Configuration.
- Click on the Configuration-subtab
- Open the Advanced configuration (optional) section
- Pick your desired Content ID, and click on Save
| Content ID Mode | Behavior |
|---|---|
| Product Id | Always use the product_id |
| Variant Id | Always use the variant_id |
| SKU | Always use the sku |
Converge functionality
This integration supports the following Converge destination functionality.| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the Criteo spec.| Converge Event Name | Criteo Event Name |
|---|---|
| $page_load | viewPage |
| Logged In | login |
| Viewed Product | viewItem |
| Added To Cart | addToCart |
| Viewed Cart | viewBasket |
| Started Checkout | beginCheckout |
| Viewed Collection | viewList |
| Added Payment Info | addPaymentInfo |
| Placed Order | trackTransaction |