Marketing
Criteo
Marketing
Criteo
An introduction to the Criteo Destination
Overview
Destination Type:
Client-side
and Server-side
Installation Instructions
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Navigate to the Criteo Marketing Dashboard
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Find your Account Partner ID, as per the screenshot below
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Under the Converge Destinations tab, click Create new destination and select the Criteo app.
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Fill in your Account Partner ID.
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Make sure you turn off your previous tracking
Once you have installed your Converge Destination, you should pause or remove all existing Criteo tracking. Leaving these on will lead to duplicate tracking.
Modify your Content ID
The Converge Criteo Connection will use the Product ID by default. However, you can configure the connection to use explicity the Variant ID or SKU instead.
- Navigate to your Criteo Connection, click on Configuration.
- Click on the Advanced-subtab
- Click on Edit configuration
- Pick your desired Content ID, and click on Save
List of available Content ID Modes
| Content ID Mode | Behavior |
|---|---|
| Product Id | Always use the product_id |
| Variant Id | Always use the variant_id |
| SKU | Always use the sku |
Converge functionality
This integration supports the following Converge destination functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the Criteo spec.
| Converge Event Name | Criteo Event Name |
|---|---|
| $page_load | viewPage |
| Viewed Product | viewItem |
| Viewed Collection | viewList |
| Added To Cart | addToCart |
| Started Checkout | beginCheckout |
| Added Payment Info | addPaymentInfo |
| Placed Order | trackTransaction |
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