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Overview

Destination Type:

Client-side
and
Server-side

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Installation Instructions

  1. In Converge, click the Create new destination button from the Destinations page. Give your destination an appropriate name and choose the Reddit App.

  2. Click on the Sign in with Reddit-button.

  3. Click on Allow.

  4. Select your Reddit Ads Account.

  5. Click on Create Destination.

  6. Done.

Once you have installed your Converge Destination, you should pause or remove all existing Reddit tracking. Leaving these on will lead to duplicate tracking.

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Modify your Content ID

The Converge Reddit Connection will use the Product ID by default. However, you can configure the connection to use explicity the Variant ID or SKU instead.

  1. Navigate to your Reddit Connection, click on Configuration.
  2. Click on the Advanced-subtab
  3. Click on Edit configuration
  4. Pick your desired Content ID, and click on Save

List of available Content ID Modes

Content ID ModeBehavior
Product IdAlways use the product_id
Variant IdAlways use the variant_id
SKUAlways use the sku

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Converge functionality

This integration supports the following Converge destination functionality.

Converge FeatureSupported
Custom Events
Filters
Server-side Conversions

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Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the Reddit spec.

Converge Event NameReddit Event Name
$page_loadPageVisit
Viewed ProductViewContent
Added To CartAddToCart
Started CheckoutInitiateCheckout
Added Payment InfoAddPaymentInfo
Placed OrderPurchase

This integration also auto-tracks some additional events that are not part of the Meta Base Spec but are so heavily requested that we automatically forward them.

Converge Event NameMeta Event Name
Placed Order (New Customers Only)NewCustomerPurchase

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