An introduction to the Reddit Ads Destination
Overview
Destination Type:
- Includes support for the Reddit Conversions API
Installation Instructions
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In Converge, click the Create new destination button from the Destinations page. Give your destination an appropriate name and choose the Reddit App.
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Click on the Sign in with Reddit-button.
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Click on Allow.
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Select your Reddit Ads Account.
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Click on Create Destination.
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Done.
Modify your Content ID
The Converge Reddit Connection will use the Product ID by default. However, you can configure the connection to use explicity the Variant ID or SKU instead.
- Navigate to your Reddit Connection, click on Configuration.
- Click on the Advanced-subtab
- Click on Edit configuration
- Pick your desired Content ID, and click on Save
List of available Content ID Modes
| Content ID Mode | Behavior |
|---|---|
| Product Id | Always use the product_id |
| Variant Id | Always use the variant_id |
| SKU | Always use the sku |
Converge functionality
This integration supports the following Converge destination functionality.
| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the Reddit spec.
| Converge Event Name | Reddit Event Name |
|---|---|
| $page_load | PageVisit |
| Viewed Product | ViewContent |
| Added To Cart | AddToCart |
| Started Checkout | InitiateCheckout |
| Added Payment Info | AddPaymentInfo |
| Placed Order | Purchase |
This integration also auto-tracks some additional events that are not part of the Meta Base Spec but are so heavily requested that we automatically forward them.
| Converge Event Name | Meta Event Name |
|---|---|
| Placed Order (New Customers Only) | NewCustomerPurchase |
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