An introduction to the Reddit Ads Destination
Overview
Destination Type:
- Includes support for the Reddit Conversions API
Installation Instructions
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In the Converge sidebar, click on
Event streamsand then click Create new Destination. -
Select the Reddit destination and click Next.
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Give your destination a name (e.g. Reddit Destination) and click Next.
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Click on the Sign in with Reddit-button.
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Click on Allow.
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Select your Reddit Ads Account.
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Click Next.
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Keep the defaults on the Configuration page and click Next.
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Select Use default mapping and click Next.
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Select the sources you want to forward events from, then click Next.
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Review any issues and click Submit.
Modify your Content ID
The Converge Reddit Destination will use the Product ID by default. However, you can configure the destination to use explicitly the Variant ID or SKU instead.
- Navigate to your Reddit Destination, click on Configuration.
- Click on the Configuration-subtab
- Open the Advanced configuration (optional) section
- Pick your desired Content ID, and click on Save
List of available Content ID Modes
Content ID Mode | Behavior |
---|---|
Product Id | Always use the product_id |
Variant Id | Always use the variant_id |
SKU | Always use the sku |
Converge functionality
This integration supports the following Converge destination functionality.
Converge Feature | Supported |
---|---|
Custom Events | |
Filters | |
Server-side Conversions |
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to the Reddit spec.
Converge Event Name | Reddit Event Name |
---|---|
$page_load | PageVisit |
Viewed Product | ViewContent |
Added To Cart | AddToCart |
Added To Wishlist | AddToWishlist |
Started Checkout | InitiateCheckout |
Added Payment Info | AddPaymentInfo |
Placed Order | Purchase |
Subscribed To Newsletter | Lead |
Searched | Search |
This integration also auto-tracks some additional events that are not part of the Reddit Spec but are so heavily requested that we automatically forward them.
Converge Event Name | Meta Event Name |
---|---|
Placed Order (New Customers Only) | NewCustomerPurchase |
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