An introduction to the AWIN affiliate tracking destination
Destination Type:
Obtain your AWIN advertiser ID. You can find this ID in the top right corner of your AWIN dashboard.
In the Converge sidebar, click on
Select the AWIN destination and click Next.
Give your destination a name (e.g. AWIN Destination) and click Next.
Fill in the Advertiser ID you copied from AWIN and click Next.
Select Use default mapping and click Next.
Select the sources you want to forward events from, then click Next.
Review any issues and click Submit.
Some companies send the order value with tax and shipping costs included back to AWIN in their conversion tracking setup.
However, AWIN calculates commission (usually somewhere between 10% - 15%) on the order value that is passed back. When you send the order value with tax and shipping included back to AWIN, you will effectively pay a commission on those.
Therefore, many companies prefer to pay AWIN commission based on their net revenue.
As an example, take a product that has a price of 100 USD.
Now, the total price that the customer will pay will look something like price + tax + shipping
, for example: $100 + $15 + $5 = $120
.
Now, imagine that you are paying AWIN 15% commission.
15% * $120
or $18.15% * 100
or $15In the destination configuration, under the advanced tab, you can configure whether you want to send gross or net order values.
This integration supports the following Converge destination functionality.
Converge Feature | Supported |
---|---|
Custom Events | |
Filters | |
Server-side Conversions |
Why are my events not being forwarded?
Verify that you’ve configured the events you want to forward as Conversion events in the destination configuration.
If your events are showing up as skipped in the destination logs, double-check that your event properties conform with the Placed Order event spec. If Converge cannot parse the event into an AWIN order, the event cannot be forwarded and shows as skipped.
Can I send other events to AWIN?
AWIN only supports tracking orders. You can configure which events are forwarded as orders, but cannot register events besides orders.
The following customizations are possible
How do I send custom parameters to AWIN?
Under the Advanced tab in the AWIN destination, you can add custom parameters to your events. Only string or numeric parameters are supported. These are sent as a list of values.
For example, when specifying order_type
and language
custom parameters, the following lists could be sent to AWIN
Do you support differentiating between new and existing customers?
Yes, this is enabled by default.
How do I track the channel parameter
By default, this is set to aw
, as recommended by AWIN. You can customize this by setting an $awin_channel
profile property on your events.
Converge automatically maps the following events from the Converge Event Spec to AWIN events:
Converge Event Name | AWIN Event Name |
---|---|
Placed Order | Order |