AWIN
An introduction to the AWIN affiliate tracking destination
Overview
Destination Type:
- Loads the AWIN MasterTag on all pages
- Sends conversions through the S2S integration
- Includes voucher codes, if multiple voucher codes are used, the first one will be sent
- Supports distinguishing between new and existing customers
- Supports custom tracking parameters
- Supports product-level tracking
Installation Instructions
-
Obtain your AWIN advertiser ID. You can find this ID in the top right corner of your AWIN dashboard.
-
In the Converge sidebar, click on
Event streamsand then click Create new Destination. -
Select the AWIN destination and click Next.
-
Give your destination a name (e.g. AWIN Destination) and click Next.
-
Fill in the Advertiser ID you copied from AWIN and click Next.
-
Select Use default mapping and click Next.
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Select the sources you want to forward events from, then click Next.
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Review any issues and click Submit.
Exclude VAT and shipping from commission payments
Some companies send the order value with tax and shipping costs included back to AWIN in their conversion tracking setup.
However, AWIN calculates commission (usually somewhere between 10% - 15%) on the order value that is passed back. When you send the order value with tax and shipping included back to AWIN, you will effectively pay a commission on those.
Therefore, many companies prefer to pay AWIN commission based on their net revenue.
An example
As an example, take a product that has a price of 100 USD.
Now, the total price that the customer will pay will look something like price + tax + shipping
, for example: $100 + $15 + $5 = $120
.
Now, imagine that you are paying AWIN 15% commission.
- In the case that you send back the gross order value with VAT and shipping, then you will pay AWIN
15% * $120
or $18. - However, in the case that you would send back the net order value, then you will pay AWIN
15% * 100
or $15
Setting up Net Order Value in your AWIN configuration
In the destination configuration, under the advanced tab, you can configure whether you want to send gross or net order values.
Converge functionality
This integration supports the following Converge destination functionality.
Converge Feature | Supported |
---|---|
Custom Events | |
Filters | |
Server-side Conversions |
FAQ
Event Mapping
Converge automatically maps the following events from the Converge Event Spec to AWIN events:
Converge Event Name | AWIN Event Name |
---|---|
Placed Order | Order |