AWIN

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Overview

Destination Type:

• Loads the AWIN MasterTag
  on all pages
• Sends conversions through the S2S
  integration
• Includes voucher codes
  , if multiple voucher codes are used, the first one will be sent
• Supports distinguishing between new and existing customers
• Supports custom tracking parameters
• Supports product-level tracking

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Installation Instructions

1. Obtain your AWIN advertiser ID. You can find this ID in the top right corner of your AWIN dashboard

   .

2. Under the Converge Destinations tab, click Create new destination and select the AWIN app.

3. Fill in your Advertiser ID.

4. Select your conversion events. These events will be forwarded to AWIN as orders.

   This should only be your Placed Order-events unless you have a very specific reason to add others.

5. Click on Create Destination

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Exclude VAT and shipping from commission payments

Some companies send the order value with tax and shipping costs included back to AWIN in their conversion tracking setup.

However, AWIN calculates commission (usually somewhere between 10% - 15%) on the order value that is passed back. When you send the order value with tax and shipping included back to AWIN, you will effectively pay a commission on those.

Therefore, many companies prefer to pay AWIN commission based on their net revenue.

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An example

As an example, take a product that has a price of 100 USD. Now, the total price that the customer will pay will look something like price + tax + shipping, for example: $100 + $15 + $5 = $120.

Now, imagine that you are paying AWIN 15% commission.

• In the case that you send back the gross order value with VAT and shipping, then you will pay AWIN 15% * $120 or $18.
• However, in the case that you would send back the net order value, then you will pay AWIN 15% * 100 or $15

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Setting up Net Order Value in your AWIN configuration

In the destination configuration, under the advanced tab, you can configure whether you want to send gross or net order values.

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Converge functionality

This integration supports the following Converge destination functionality.

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FAQ

[Placed Order, sample, en]
[Placed Order, gold, de]

cvg({
    method: 'track',
    eventName: 'Registered Custom Channel',
    profileProperties: {
        $awin_channel: 'custom_channel'
    }
})

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Event Mapping

There is no default mapping. You need to configure which events are forwarded as AWIN orders yourself.