Marketing
AWIN
An introduction to the AWIN affiliate tracking destination
Overview
Destination Type:Client-side
and Server-side
- Loads the AWIN MasterTag on all pages
- Sends conversions through the S2S integration
- Includes voucher codes, if multiple voucher codes are used, the first one will be sent
- Supports distinguishing between new and existing customers
- Supports custom tracking parameters
- Supports product-level tracking
Installation Instructions
- Obtain your AWIN advertiser ID. You can find this ID in the top right corner of your AWIN dashboard.
-
In the Converge sidebar, click on Event streamsand then click Create new Destination.
- Select the AWIN destination and click Next.
- Give your destination a name (e.g. AWIN Destination) and click Next.
- Fill in the Advertiser ID you copied from AWIN and click Next.
- Select Use default mapping and click Next.
- Select the sources you want to forward events from, then click Next.
- Review any issues and click Submit.
Once you have installed your Converge Destination, you should pause or remove all existing AWIN tracking. Leaving these on will lead to duplicate tracking. Check the Turn off your old tracking setup guide for additional instructions.
Exclude VAT and shipping from commission payments
Some companies send the order value with tax and shipping costs included back to AWIN in their conversion tracking setup. However, AWIN calculates commission (usually somewhere between 10% - 15%) on the order value that is passed back. When you send the order value with tax and shipping included back to AWIN, you will effectively pay a commission on those. Therefore, many companies prefer to pay AWIN commission based on their net revenue.An example
As an example, take a product that has a price of 100 USD. Now, the total price that the customer will pay will look something likeprice + tax + shipping, for example: $100 + $15 + $5 = $120.
Now, imagine that you are paying AWIN 15% commission.
- In the case that you send back the gross order value with VAT and shipping, then you will pay AWIN
15% * $120or $18. - However, in the case that you would send back the net order value, then you will pay AWIN
15% * 100or $15
Setting up Net Order Value in your AWIN configuration
In the destination configuration, under the advanced tab, you can configure whether you want to send gross or net order values.Converge functionality
This integration supports the following Converge destination functionality.| Converge Feature | Supported |
|---|---|
| Custom Events | |
| Filters | |
| Server-side Conversions |
FAQ
Why are my events not being forwarded?
Why are my events not being forwarded?
Verify that you’ve configured the events you want to forward as Conversion events in the destination configuration.If your events are showing up as skipped in the destination logs, double-check that your event properties conform with the Placed Order event spec.
If Converge cannot parse the event into an AWIN order, the event cannot be forwarded and shows as skipped.
Can I send other events to AWIN?
Can I send other events to AWIN?
AWIN only supports tracking orders. You can configure which events are forwarded as orders, but cannot register events besides orders.The following customizations are possible
- Customer type: Converge by default includes whether the order comes from a new or existing customer.
- Custom parameters: you can include event properties as custom parameters on your orders.
How do I send custom parameters to AWIN?
How do I send custom parameters to AWIN?
Under the Advanced tab in the AWIN destination, you can add custom parameters to your events. Only string or numeric parameters are supported. These are sent as a list of values.For example, when specifying
order_type and language custom parameters, the following lists could be sent to AWINThe Converge event name is automatically included as a custom parameter.
Do you support differentiating between new and existing customers?
Do you support differentiating between new and existing customers?
Yes, this is enabled by default.
How do I track the channel parameter
How do I track the channel parameter
By default, this is set to
aw, as recommended by AWIN. You can customize this by setting an $awin_channel profile property on your events.Event Mapping
Converge automatically maps the following events from the Converge Event Spec to AWIN events:| Converge Event Name | AWIN Event Name |
|---|---|
| Placed Order | Order |