Outbrain Ads

​

Overview

Destination Type:

​

Installation Instructions

1. Navigate to your Outbrain Ads Manager

   and choose Conversions from the side-bar.

2. Click on Create Conversion in the top right corner.

3. Choose Server-to-Server Conversions as a Data source.

4. Under Conversion Type, choose your Event Category, most likely Purchase and give your conversion a name, e.g. [Converge] Purchase.

5. Click on Create Conversion.

6. In the Converge sidebar, click on

   Event streams
   and then click Create new Destination.

7. Select the Outbrain destination and click Next.

8. Give your destination a name (e.g. Outbrain Destination) and click Next.

9. Keep the defaults on the Configuration page and click Next.

10. Click on

    Add new mapping
    and select Placed Order as the source event.

11. In the Forward As value enter [Converge] Purchase.

12. Select Server as the Forwarding Mode and click Next.

13. Add other conversion events in Outbrain following steps 2-5 above and map them in your destination by following steps 10-12. Then click Next.

14. Select the sources you want to forward events from, then click Next.

15. Review any issues and click Submit.

16. Navigate to the Campaigns overview.

17. Click on the

    -icon next to the campaign for which you want to modify the tracking parameters to open the campaign settings.

18. Add the following in the Tracking-section

utm_source=outbrain&utm_medium=discovery&utm_campaign={{campaign_name}}&utm_content={{ad_title}}&utm_term={{publisher_name}}_{{section_name}}&cvg_source=outbrain&cvg_adid={{ad_id}}&cvg_cid={{campaign_id}}&outbraincid={{ob_click_id}}

19. Save your modification by clicking the Submit button.

​

Converge functionality

This integration supports the following Converge destination functionality.

​

FAQ

​

Event Mapping

Events are not automatically mapped, you need to configure the mapping of the Converge Event Spec to your Outbrain conversions manually. We recommend the following mapping to the Event Type: