Pinterest Ads

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Overview

Destination Type:

and

• Includes support for the Pinterest API for Conversions

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Installation Instructions

1. Navigate to your Pinterest Ads Manager

   . If the direct link does not open your Events Manager, you can access it from the TikTok Ads Manager dashboard under Tools > Events.

2. From your Ads Manager click on

   Account overview
   in the top left corner.

3. Click on Conversions under the Business section.

4. Navigate to the Pinterest Tag > Tag Manager tab and copy your Tag ID, you will need it later. Create a tag if you do not have one.

5. Lastly, get your Ad Account ID, you can find it in the URL of the ad manager. It consists of 12 numbers.

6. Navigate to the API for conversions > Conversion access token tab. Click on Generate new token and copy the token, you will need it later.

7. In your Converge dashboard, under Destinations, click

   Create New Destination
   .

8. Give your destination an appropriate name (e.g. Pinterest Destination | {Tag_ID}) and choose the Pinterest App.

9. Paste the Ad Account ID in the Ad Account ID field, paste the Tag ID you acquired in Step 5 in the Tag ID field. Paste in the access token you acquired earlier in the Access Token field.

10. Click on Create Destination

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Modify your Content ID

The Converge Pinterest Connection will use the Product ID by default. However, you can configure the connection to use explicity the Variant ID or SKU instead.

1. Navigate to your Pinterest Connection, click on Configuration.
2. Click on the Advanced-subtab
3. Click on Edit configuration
4. Pick your desired Content ID, and click on Save

List of available Content ID Modes

Content ID Mode	Behavior
Product Id	Always use the product_id
Variant Id	Always use the variant_id
SKU	Always use the sku

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Converge functionality

This integration supports the following Converge destination functionality.

Converge Feature	Supported
Custom Events
Filters
Server-side Conversions

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Event Mapping

Converge automatically maps the following events from the Converge Event Spec to the Pinterest Ads spec.

Converge Event Name	Pinterest Ads Event Name
$page_load	page
Viewed Product	page_visit
Viewed Collection	view_category
Added To Cart	add_to_cart
Placed Order	checkout