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Overview

Destination Type: and
  • Includes support for the

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Installation instructions

  1. Navigate to your . If the direct link does not open your Events Manager, you can access it from the Pinterest Ads Manager dashboard under Tools > Events.
  2. From your Ads Manager click on in the top left corner.
  3. Click on Conversions under the Business section.
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  4. Navigate to the Pinterest Tag > Tag Manager tab and copy your Tag ID, you will need it later. Create a tag if you do not have one.
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  5. Lastly, get your Ad Account ID, you can find it in the URL of the ad manager. It consists of 12 numbers.
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  6. Navigate to the API for conversions > Conversion access token tab. Click on Generate new token and copy the token, you will need it later.
  7. In the Converge sidebar, click on Destinations > and then click Create new destination.
  8. Select the Pinterest destination and click Next.
  9. Give your destination a name (e.g. Pinterest Destination) and click Next.
  10. Fill in the Ad Account ID, Tag ID and Access Token you copied from Pinterest and click Next.
  11. Select Use default mapping and click Next.
You can find the Default mapping for the Pinterest destination here. For more information on setting up Custom mappings, look here.
  1. Select the sources you want to forward events from, then click Next.
  2. Review any issues and click Submit.
Set this destination to Deactivated while you remove your existing Pinterest tracking setup. Running both in parallel leads to duplicate conversion data. Follow the Turn off your old Pinterest tracking instructions below, then set the destination to Active when you’re ready.

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Turn off your old Pinterest tracking

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Turning off the Shopify Pinterest Ads Sales Channel

The Pinterest Ads app for Shopify does not support disabling tracking without uninstalling the app. Uninstalling also stops your product sync to Pinterest. Before you continue, switch to a third-party feed manager as described .
  1. Navigate to your .
  2. Click on Sales channels and choose Pinterest from the Installed sales channels menu.
  3. Click on the menu icon in the top right, and click on Uninstall.
  4. Confirm by clicking Uninstall.

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Modify your Content ID

The Converge Pinterest Destination will use the Product ID by default. However, you can configure the destination to use explicitly the Variant ID or SKU instead.
  1. Navigate to your Pinterest Destination, click on Configuration.
  2. Click on the Configuration-subtab
  3. Open the Advanced configuration (optional) section
  4. Pick your desired Content ID, and click on Save
List of available Content ID Modes

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Converge functionality

This integration supports the following Converge destination functionality.

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Event mapping

Converge automatically maps the following events from the Converge event spec to the Pinterest Ads spec.