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The Axon Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Axon, check out the Axon Destination instead.

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Set up the Marketing Data Source

  1. Navigate to your Axon dashboard
     and choose Account > Keys.
  2. Copy your Report Key.
Axon Report Key
  1. In the Converge dashboard, navigate to the Marketing Sources Tab.
  2. Click on Connect a new ad platform and then choose Axon (AppLovin).
  3. Name your ad platform sync: e.g. Axon Ad Account.
  4. Fill in the Report Key you copied from Axon in Step 2.
  5. After pressing Create your Axon metrics will stream into Converge.

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Set up your Converge Tracking Parameters

  1. Navigate to the Axon Ad Manager
  2. Open your campaign and go to the Objective section
  3. Edit the tracking template and select Converge under Measurement partner parameters
Axon Report Key

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on Axon. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
MetricDescription
Ad SpendThe total amount of money spent on your ads.
ROASThe attributed revenue generated for every unit of currency spent on ads.
CTRThe average percentage of people who clicked on your ads after seeing them.
CPAThe average cost associated with actions from your ads.
CPCThe average cost per click on your ads.
CPMThe average cost per thousand impressions of your ads.
ConversionsThe number of Axon-attributed purchases that happened because of your ads.
ClicksThe total number of clicks on your ads.
ImpressionsThe number of times your ads were on-screen.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
MetricDescription
PurchasesThe total number of purchases as attributed by Axon to Axon ads.
RevenueThe total revenue generated as attributed by Axon to Axon ads.
ROASThe return on ad spend as attributed by Axon to Axon ads.
CPAThe cost of acquiring a conversion as attributed by Axon.
Ad SpendThe total expenditure on Axon Advertising.
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