The Axon Marketing Data Source allows you to see platform-specific metrics (e.g. Ad Spend) in Converge. To send data from Converge to Axon, check out the Axon Destination instead.

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Set up the Marketing Data Source

  1. Navigate to your Axon dashboard
     and choose Account > Keys.
  2. Copy your Report Key.
Axon Report Key
  1. In the Converge dashboard, navigate to the Marketing Sources Tab.
  2. Click on Connect a new ad platform and then choose Axon.
  3. Name your ad platform sync: e.g. Axon Ad Account.
  4. Fill in the Report Key you copied from Axon in Step 2.
  5. After pressing Create your Axon metrics will stream into Converge.

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Set up your Converge Tracking Parameters

  1. Navigate to the Axon Ad Manager
  2. Open your campaign and go to the Objective section
  3. Edit the tracking template and add the following tracking parameters
Axon Report Key
If you want your tracking parameters to be compatible with multiple attribution providers, you can add the Converge tracking parameters after the existing parameters pre-facing with a & character.
?utm_source=axon&utm_medium=paid&utm_campaign={CAMPAIGN_NAME}&cvg_source=axon&cvg_adid={CREATIVE_SET_ID}&cvg_cid={CAMPAIGN_ID}

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Supported metrics

We support a variety of metrics to help you analyze your ad performance on Axon. Click on each category to expand and see the specific metrics available.