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The impact.com marketing source brings your affiliate and partnership performance (spend, clicks, impressions, and impact.com-attributed conversions and revenue) into Converge, so you can analyze it alongside your other marketing channels.

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How impact.com maps to Converge

impact.com uses its own names for the levels of your account. Here’s how they line up with the campaign, ad set, and ad structure you already see in Converge.
In impact.com’s API, programs are called “campaigns”. Converge reads them as campaigns, so what you see as a program in the impact.com app shows up as a campaign in Converge.
Converge syncs every active program in the account. Spend is everything you pay partners (action, click, and other costs) which matches Total Cost in impact.com’s own reporting.

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Create an impact.com API token

Converge reads your data with an impact.com API access token: an Account SID and an Auth Token.
  1. In impact.com, select your user profile in the top navigation bar, then Settings.
  2. In the left column, scroll to Technical and select API.
  3. Select Create Access Token. Enter a Token Name, e.g. Converge Marketing Source, and a short Description. Set the API Version to 14. Select Next.
  4. Toggle on the categories below and check these scopes:
  5. Select Create, then open the token to copy its Account SID and Auth Token.
For more detail, see impact.com’s guide.

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Set up the Marketing source

  1. Navigate to the Marketing Sources Tab in Converge, click Connect a new ad platform, and choose impact.com.
  2. Give your connection a name, e.g. impact.com | {Account name}.
  3. Enter the Account SID and Auth Token from your impact.com API token.
  4. Press Create. Converge checks the credentials, then starts syncing your impact.com data.

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Converge functionality

This integration supports the following Converge marketing source functionality.

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Supported metrics

We support a variety of metrics to help you analyze your affiliate performance. Click on each category to expand and see the specific metrics available.
The Attribution Overview Report provides a high-level snapshot of your ad performance, including efficiency and engagement metrics.
The Channels Report tab provides a detailed comparison of performance metrics across advertising channels, campaigns, ad sets, and ads, helping you understand the most effective elements.
Converge groups impact.com data under the Affiliate channel group.

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FAQ

Converge syncs impact.com every 6 hours.
impact.com reports performance per day, not per hour. Converge spreads each day’s totals evenly over that day’s hours so impact.com lines up with your other sources in hourly reports. Daily and longer date ranges are exact.
No. impact.com doesn’t support Converge tracking parameters, so there’s nothing to add to your links. This source brings in impact.com’s own reported spend, clicks, impressions, conversions, and revenue.
Converge exports impact.com’s built-in Performance by Ad / Partner / Date report. The reports available to you depend on your impact.com account, so if yours doesn’t carry it, ask your impact.com representative to enable it, then reach out to your Converge representative.
All active programs in the account. Each one becomes its own campaign in Converge. Closed programs keep the data they already synced but stop updating.
Yes. Create a separate marketing source per account, each with its own Account SID and Auth Token.