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The Attentive marketing source brings your Attentive SMS and email performance (sends, deliveries, opens, clicks, and attributed revenue) into Converge, so you can analyze it alongside your other marketing channels.

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How it works

Attentive does not offer a reporting API, so Converge reads Attentive’s daily SFTP data feeds instead. Once your Attentive team enables them, Attentive drops two CSV files onto an SFTP server each day:
  • Conversions feed: one row per attributed purchase, used for revenue and conversions.
  • General Events feed: an event log of messaging engagement (sends, deliveries, opens, clicks, and more).
Converge imports each new file as Attentive publishes it. Attentive updates the feeds once per day, though the exact time varies, so your Attentive data refreshes daily. Events are grouped per message, and each Attentive message maps to a campaign in Converge. Attentive keeps a rolling 30 days of files, so Converge can backfill up to 30 days when you first connect.

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Before you start

Connecting Attentive requires two one-time steps on the Attentive side.

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1. Request the SFTP data feeds

Attentive needs to provision the SFTP feeds for you. Send the email below to your Attentive CSM (or to Attentive support), filling in the bracketed details.
Copy and edit the email below.

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2. Set your SFTP password

After Attentive creates the SFTP account, they will share your SFTP username. You set the password yourself from the Attentive SFTP account settings page. Keep the username and password handy for the next step. For more detail, see Attentive’s Connect to Attentive SFTP guide.

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Set up the Marketing source

  1. Navigate to the Marketing Sources Tab in Converge, click Connect a new ad platform, and choose Attentive.
  2. Give your connection a name, e.g. Attentive | {Account name}.
  3. Enter your SFTP credentials:
    • SFTP Username: the username Attentive shared with you.
    • SFTP Password: the password you set in the Attentive SFTP settings page.
    • Currency: the currency your Attentive account reports in. The feed has no currency column, so Converge tags all synced revenue with this value.
  4. Press Create. Converge will connect to the feed and start syncing your Attentive data.
You do not need to enter an SFTP host. Converge uses Attentive’s standard host (sftp.client.attentivemobile.com) automatically. If Attentive gave you a non-standard host, contact your Converge representative.

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Converge functionality

This integration supports the following Converge marketing source functionality.
Attentive’s data feed does not include billable spend, so spend based metrics such as ROAS and CPA are not available for this source. Converge ingests Attentive’s attributed revenue, conversions, and engagement metrics.

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Supported metrics

We ingest a focused set of metrics that mirror the definitions you see in Attentive’s own reporting.
Sourced from the Conversions feed. These are the purchases Attentive attributes to your messaging.
Sourced from the General Events feed. These count messaging engagement per message.
These are raw event counts, so they can read slightly higher than the unique, bot-filtered figures shown in Attentive’s own dashboard.

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FAQ

Attentive generates the feed files once per day, though the exact time varies. Converge imports the new file the same day, so your Attentive data updates once per day.
Attentive keeps a rolling 30 days of feed files, so Converge backfills up to 30 days of history when you first connect. Data older than 30 days is not available from the feed.
Converge counts every engagement event in the feed. Attentive’s dashboard typically shows unique, bot-filtered figures, so raw counts read slightly higher. Both are correct; they measure different things.
No. The Attentive feed does not include billable spend, so spend based metrics like ROAS and CPA are not available for this source. You still get attributed revenue, conversions, and engagement metrics.
Each Attentive message, whether a one-time campaign or an automated journey, maps to its own campaign in Converge. Metrics and revenue are grouped at the message level.